SOUTHERN TIDE SIGNATURE STORE COMING TO HOMETOWN OF GREENVILLE, S.C.

SOUTHERN TIDE SIGNATURE STORE COMING TO HOMETOWN OF GREENVILLE, S.C.

Greenville, S.C. - June 6, 2016 – As one of the fastest growing lifestyle brands, Southern Tide continues to evolve and redefine the boundaries of a classic Southern brand. Southern Tide is poised to welcome a second signature store, operated by Island Sport, in the brand’s hometown of Greenville, South Carolina. The first signature store, also operated by Island Sport, is located in Kiawah Island, S.C.

The new store is expected to open in downtown Greenville in August 2016 and will include a wide array of Southern Tide merchandise for men, women and youth. With the company’s expansion of its women’s collection, Southern Tide looks to bring even more offerings for the fall.

As a long time retail partner of Southern Tide, Island Sport has united with the brand to open this signature store. “This was an extremely logical next step for both companies,” said Loren Beadle, Owner, Island Sport. “We couldn’t have asked for a better location and better timing for this opening.”

City of Greenville Mayor, Knox White shared, “Southern Tide will be a top destination in our downtown, and we look forward to having them open their doors. The number of unique stores and offerings in our city continues to grow, and Southern Tide will no doubt add yet another quality retail presence on Main Street.”

Located at 200 North Main Street in Greenville, the 2,800 square foot signature store will contain a range of Southern Tide inspired décor mirroring the brand’s DNA. From the trademark skiff on the ceiling to many other unique touches, the store will stay true to the Southern Tide feel. As an ode to its roots, the store will also contain a special “Made in Greenville” section that will feature other local brands and artists. Some additional store visuals will include special pieces done by local artists as well as specially designed t-shirts that will be exclusive to the Greenville store. Southern Tide is committed to staying involved in their hometown community as well as all local communities where their stores reside.

Christopher Heyn, Southern Tide’s CEO added, “Southern Tide is excited to finally have a signature store come to our hometown. We are proud of our roots. We know the people of Greenville are as delighted as we are to bring this unique shopping experience to downtown.”

About Southern Tide

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. In 2013, the company was named to the Inc. 5,000 list for the third consecutive year and represented the fastest growing apparel company to make the list. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford Industries. (NYSE: OXM)