Greenville, S.C. – The consummate lifestyle brand of the South, Southern Tide will be the debut fashion company featured at online retailer Country Club Prep’s first summer pop-up shop, making its mark on the Hamptons. The 500-square-foot venue, located at 64 Jobs Lane, in Southampton, New York, in the bustling shopping district, has a soft opening next Tuesday, May 19th, 2015, with an official launch over Memorial Day Weekend.
“The Hamptons is, after all, where New York Preppy society goes to summer,” says Southern Tide CEO, Christopher Heyn, “and, from sweet tea to a crawfish boil, nobody does summer like Southerners. We’re excited about this opportunity to work with one of our key partners, the Country Club Prep team, bringing our famed ‘Skipjack’ and Southern Tide’s authentic brand of fun to the Northeast. Get ready for a new fish to take these northern shores.”
One of Country Club Prep’s top vendors for several years, Southern Tide will showcase its bestselling signature collection of sportswear for men, women and kids that has inspired a cult-like following across the USA. The assortment is led by the brand’s legendary Skipjack Polo, which was created by founder Allen Stephenson as the brand’s foundation. Along with other staple Southern Tide favorites, the store will also feature two brand new collections; the star-spangled “Freedom Rocks” capsule collection–arriving just in time for the Memorial and Independence Day holidays–featuring tees, swim and more, as well as the colorful and functional swim range, “Spring Splash.” The brand’s women’s collection of swim, tanks and shorts, as well as both men’s and women’s accessories will also be presented.
“Southern Tide has always been one of the best-performing brands on our website, so it was a natural choice to bring in for this first brick-and-mortar experience,” says Country Club Prep cofounder Stephen Glasgow. “New York is our fourth biggest market and we are eager to see Southern Tide rise to recognition among the fashion wardrobes of the young Hamptons jet set. They’re a perfect partner to kick-off the summer and get our Southampton shop off to a great start.”