Selling the South: How Fashion Brands are Cashing in on Southern Charm

Selling the South: How Fashion Brands are Cashing in on Southern Charm

For decades, fashion consumers have been driven by a common desire to embody the sophisticated edge of a New Yorker, or the effortless je ne sais quoi of a French Girl™; but more recently, a slew of perhaps less glamorous locations have become central to brand building in fashion. One in particular feels, in some ways, like the polar opposite of these fashion capitals: the American South...

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