Southern Tide Announces Partnership With Ocean Street
October 22, 2008, Greenville, S.C. - Representatives of Southern Tide today announced that the company has entered into a partnership with Ocean Street, an up-and-coming band from Atlanta, Ga.
Ocean Street is quickly gaining popularity on more than 200 college radio stations with their first single "Till I'm Gone." The band's sound gives a laidback vibe and is best described as Southern soul intertwined with the edginess of songwriter-rock. Ocean Street combines the talents of Andy Kropf as the lead vocals and guitarist; Mark Kovaly on the keyboard and contributing vocals; and Steve Queisser on rhythm guitar and contributing vocals.
The partnership between Southern Tide and Ocean Street will allow both brands to cross-market their products. Southern Tide will also be the sole sponsor named on Ocean Street CDs and The Southern Tide brand will be represented at Ocean Street concerts.
"Our partnership with Ocean Street is a perfect match for the Southern Tide brand," said Jim Twining, CEO of Southern Tide. "The Southern Tide brand complements the unique sound of Ocean Street, and we believe that this partnership will prove to be beneficial to both parties."
For more information about Southern Tide, visit SouthernTide.com or call (864) 236-8015.
About Southern Tide, LLC
Southern Tide, LLC is the Greenville, S.C.-based manufacturer of the Skipjack Polo, deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tides' exclusive fabric, True-Vent Micro Pique™, a 94 percent cotton, six percent elasticine blend, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. With the growing popularity of the Skipjack Polo, the mission of Southern Tide continues to be the production of extraordinarily comfortable, functional and classic clothing that is intelligently designed with the best available materials. In the coming months, Southern Tide will expand its product line to include woven items such as oxford shirts and khakis, with a women's line debuting in September 2008. Currently, the Southern Tide brand can be found exclusively at fine retailers in South Carolina, North Carolina, Georgia, Florida, Alabama, Virginia, West Virginia, Tennessee, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Maryland and Connecticut.