SOUTHERN TIDE INTRODUCES SUMMER JEANS TO EXPANDING DENIM LINE
 
Lightweight Fabric with Vintage Look and Feel Make Perfect For Warm Weather Jean

February 23, 2012, Greenville, S.C. – Officials with Southern Tide, a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design, today announced the company has released Summer Jeans, a line of men’s colored denim, to their expanding apparel collection. Summer Jeans are available for purchase at retailers and online at www.SouthernTide.com.
 
Southern Tide’s Summer Jeans offer an authentic vintage look and feel and are perfect for a warm summer’s day. These pre-shrunk jeans are constructed of a lighter weight fabric, 99 percent cotton with one percent stretch, and feature five-pockets, riveted with antique silver hardware; an embossed leather back patch; single needle inseam, busted outseam; signature Skipjack fin stitch back pockets, and are available in colors Oyster, Blue Sand, Yellow and Driftwood washes.
 
Customers can purchase Southern Tide products in more than 500 fine retailers in more than 42 states across the country, Puerto Rico, and the Virgin Islands, as well as on Southern Tide’s online store at southerntide.com.
 
“We are excited to introduce our new Summer Jeans this spring,” said Jim Twining, CEO of Southern Tide. “Our Summer Jeans are the result of a new standard of hand crafting: from our unique dry processing which creates that authentic vintage look and feel, to the finishing in a special wash developed by Southern Tide to create this great warm weather jean.”
 
For more information about Southern Tide, visit southerntide.com, Facebook.com/SouthernTide, or call (864) 236-8015.

About Southern Tide
Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection's original product, the Skipjack Polo, is deemed by many to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro PiqueTM, the Skipjack Polo provides for breathability and a slight amount of stretch that allows for ease of motion while maintaining its shape. Southern Tide's design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection's vast array of items including the Men's and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Chinos, and Jeans; Men's Sport Shirts and Sweaters; Skipjack Boxers, Hats, T-shirts, belts and various accessories. Currently, the Southern Tide brand can be found exclusively at more than 500 fine retailers in more than 42 states across the United States, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.