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Southern Tide Unveils New Website and Online Retail Store

July 15, 2011, Greenville, S.C. – Representatives from Southern Tide, a Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel, today announced that the company has recently enhanced its website, including a newly remodeled online retail store, at www.SouthernTide.com.
The enhanced Southern Tide website is now more user-friendly with easily accessible features including: links to the company’s Facebook and Twitter pages; customer newsletter signup; a Southern Tide news feed to keep shoppers up-to-date on company news; and easy to navigate information tabs to assist shoppers in finding Southern Tide merchandise. In addition, the online retail store has been enhanced and updated with newly-released items, colors and fabrics; recommendations for items to complement those already selected; a recently viewed items feature; and convenient checkout.
"We are excited to announce the new Southern Tide website," said Jim Twining, CEO of Southern Tide. “For many of our customers, in addition to our great retail partners, SouthernTide.com is their first impression of our company, so as our brand continues to expand, so should our website. We always strive to make our customers experience to our site an easy, and an enjoyable one, and we believe our new website reflects that.”
For more information about Southern Tide, visit southerntide.com, Facebook.com/SouthernTide or call (864) 236-8015.
About Southern Tide

Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection's original product, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro PiqueTM, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide's design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection's vast array of items including the Men's and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Jeans; Men's Sport Shirts, Sweaters; Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at fine retailers more than 40 states including South Carolina, North Carolina, Virginia, Louisiana, Mississippi, Georgia, Alabama, Oklahoma, Indiana, Pennsylvania, Florida, Michigan, Rhode Island, Minnesota, Missouri, Tennessee, New Jersey, New Hampshire, Texas, Delaware, Massachusetts, Maryland, Connecticut, Iowa, Idaho, Washington D.C., New Mexico, Kansas, Arkansas, Maine, Kentucky, New York, Wisconsin, Ohio, West Virginia, California, Nebraska, Illinois, Indiana, Utah, Arizona, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.