April 4, 2011, Myrtle Beach, S.C. - Southern Tide, Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel, has been named as an official clothing sponsor for the tournament staff of the 2011 Family Circle Cup, a professional women's tennis tournament played in Daniel Island, S.C. April 4-10, 2011.

The Family Circle Cup staff members will be outfitted in Southern Tide shirts in designated daily colors and volunteers and bar staff will be wearing Southern Tide hats. A Southern Tide sign will also be positioned at court level over course of the tournament. Officials of the 2011 Family Cup Circle Tournament say they expect more than 95,000 spectators throughout the event.

"We were delighted by the opportunity to be a sponsor at this year's Family Circle Cup. To be a part of such a renowned tournament, and to be able to showcase our brand is very exciting," said Jim Twining, CEO of Southern Tide. "We are looking forward to seeing the staff members and volunteers dressed in our clothing and accessories and hope their experience wearing our apparel is nothing less than exceptional."

For more information about Southern Tide, visit southerntide.com, Facebook.com/SouthernTide or call (864) 236-8015.

About the Family Circle Cup

The Family Circle Cup is a WTA Tour affiliated professional tennis tournament for women, held every year since 1973. Since its inception, the Family Circle Cup has been a pioneer in women's professional sports, creating milestones that over the years have directly influenced the popularity of women's professional tennis.

From its beginning in 1973 to 2000, the tournament was held at the Sea Pines Plantation on Hilton Head Island, with the exception of 1975 and 1976 when it was played on Amelia Island off the coast of Florida. In 2001, the Family Circle Cup made a move to a new home in Charleston, South Carolina. The partnership between the City of Charleston and Family Circle magazine was the first of its kind in women's tennis. The magazine was the first title sponsor to partner with city and county municipalities to build a tennis facility of its stature. The state-of-the-art facility not only serves as the home of one of the Premier Events on the WTA Tour, but also provides residents of greater Charleston access to one of the finest tennis amenities in the southeast. The Family Circle Cup, a WTA Tour Premier Event, is currently hosted at the Family Circle Tennis Center in Charleston each spring. The tournament has a roster of past champions that include some of the biggest names in the history of women's tennis including Chris Evert, Martina Navratilova, Tracy Austin, Steffi Graf, Gabriela Sabatini, Martina Hingis, Jennifer Capriati, Venus Williams, Justine Henin, and Serena Williams.

About Southern Tide, LLC:

Southern Tide, LLC is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection's original product, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro Pique^TM, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide's design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection's vast array of items including the Men's and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Men's Sport Shirts, Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at fine retailers in 38 states including South Carolina, North Carolina, Virginia, Louisiana, Mississippi, Georgia, Alabama, Oklahoma, Indiana, Pennsylvania, Florida, Michigan, Rhode Island, Minnesota, Missouri, Tennessee, New Jersey, New Hampshire, Texas, Delaware, Massachusetts, Maryland, Connecticut, Iowa, Idaho, Washington D.C., New Mexico, Kansas, Arkansas, Maine, Kentucky, New York, Wisconsin, Ohio, West Virginia, California, Nebraska, Illinois, Indiana, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.