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Southern Tide Announces New Products for Fall

Southern Tide, a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design, recently released four new products to their line. The Sport Polo, RT-7 5-Pocket Pants, the 1/4 Zip Pullover and Lounge Pants are now available online and in stores across the country. These new products join the brand’s diverse collection which currently includes the Skipjack Polo, sports shirts, t-shirts, boxer shorts, the Channel Marker khaki pants and shorts, water shorts, hats, visors and various accessories.

The Sport Polo features the same quality and precision that the original Skipjack Polo offers but in a variety college colors such as college purple, varsity red, crimson, endzone orange, university blue and championship gold. The Sport Polo is constructed of True-Vent Micro PiqueTM, a 96 percent cotton, four percent elasticine blend fabric that provides breathability and a slight stretch that allows for ease of motion, while still maintaining its shape. With unique features to increase its comfort, the Skipjack Polo offers durability and style with double-reinforced seams; color-matched, herringbone taping on the side vents; cross-stitched, laser engraved buttons; a brushed cotton interior; and a collar optimized to maintain its shape. The Sport Polos retail for $72.50 for sizes S through XXL and $84.00 for size XXXL.

The RT-7 5-Pocket Pants combine stylish design, durable construction and superior comfort to create a pant that is truly one-of-a-kind. The classic five-pocket styling and innovative stretch canvas fabric make these pants perfect to go anywhere, whether it is out on the boat or on the town with friends. The RT-7 5-Pocket Pants are available in sand and bark and retail for $98.

The 1/4 Zip Pullover is 100 percent cotton with Skipjack rivet detail and a leather zipper pull with brass highlights. The Pullover also features Skipjack embroidery on the left chest. The cuffs and waistband are ribbed for added comfort. The Pullover is available in midnight blue, chocolate and spruce and retails for $95.

The Lounge Pants are prewashed 100 percent cotton and feature the skipjack logo print. Adjustable drawstring waist and button fly with laser engraved button add to the design to provide ultimate comfort and fit. The Lounge Pants are available in khaki and ocean blue and retail for $65 per pair.

In addition to Southern Tide’s new categories of products, the brand also recently launched twelve new sport shirts for fall. Known for their slight amount of stretch and unique design, the Southern Tide Sport Shirts are now available in a variety of designs including Autobahn Stripe, Tattersall Checks, Check Windowpane, Expedition Plaid, Houndstooth Windowpane and solid twill.

Consumers can purchase Southern Tide products at fine retailers in 38 states across the country, Puerto Rico, and The Virgin Islands, as well as on Southern Tide’s online store at southerntide.com.

"We are excited to unveil our newest products just in time for the fall season," said Jim Twining, CEO of Southern Tide. "We at Southern Tide are always looking to keep our collection updated and constantly evolving. We are thrilled with the consumers' response to our products to date and we are quite confident that our newest products will exceed their expectations."

For more information about Southern Tide, visit southerntide.com, Facebook.com/SouthernTide or call (864) 236-8015.

About Southern Tide, LLC:

Southern Tide, LLC is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection’s most notable component, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro Pique™, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide’s design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection’s vast array of items including the Men’s and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Men's Sport Shirts, Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at fine retailers in 38 states including South Carolina, North Carolina, Virginia, Louisiana, Mississippi, Georgia, Alabama, Oklahoma, Indiana, Pennsylvania, Florida, Michigan, Rhode Island, Minnesota, Missouri, Tennessee, New Jersey, New Hampshire, Texas, Delaware, Massachusetts, Maryland, Connecticut, Iowa, Idaho, Washington D.C., New Mexico, Kansas, Arkansas, Maine, Kentucky, New York, Wisconsin, Ohio, West Virginia, California, Nebraska, Illinois, Indiana, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.